At a historical moment marked by global tensions and divisions, the UFI Group, a leader in filtration, thermal management and hydrogen business technologies, chooses to launch a message of peace and cooperation between nations, transforming its well-established Christmas video tradition into an occasion for universal reflection.
In the music video, filmed in Shanghai’s atmospheric Poly Theatre, UFI Filters Chairman Giorgio Girondi, as advisor to the Italian delegation in the European Parliament, expresses much more than a wish through song: an invitation to stop, reflect and rediscover what unites us as people, as human beings.
A universal message of peace through music
The song, sung by UFI Chairman Giorgio Girondi, is more than just a Christmas initiative, it is a universal message, able to speak to everyone, regardless of borders or differences, and to rediscover what unites all of humanity. In a global context of uncertainty, this message resonates loud and clear: only through dialogue and cooperation can we build a stable and peaceful future.
UFI: a bridge between cultures and countries
Present in 22 countries around the world, the UFI group is a concrete example of how dialogue can overcome any barrier. China, with its ancient history of civilisation and progress has always been characterised by building relationships rather than invading foreign territories. This song is born out of this common vision: a message of peace, unity and hope that starts from UFI to reach the whole world.
Music as a universal language
The choice of a song is not random: music is the most powerful medium for conveying emotions and uniting people, regardless of language or culture. From Italian to Chinese lyrics, the song embraces two traditions, two stories, demonstrating that harmony and cooperation are possible. The traditional Christmas video becomes a symbol of the importance of global unity, through a language that everyone can understand.
Giorgio Girondi: a promoter of relations between Europe, Italy and China
UFI Group Chairman Giorgio Girondi has been committed to promoting international dialogue for many years. As an advisor of the Italian delegation to the European Parliament, Girondi has a unique experience of the economic and cultural dynamics between Europe and China, and is therefore actively contributing first-hand in building bridges and stable relations between these countries. The Christmas video reflects not only his personal commitment, but also his vision: to promote stability, lasting relations and cooperation between nations.
A wish for a future of hope and cooperation
The message of the UFI group goes beyond the meaning of Christmas festivities: it is a wish for the future. It expresses a vision of a more united world, where technological innovation, sustainability and cultural relations are the true engines of progress and peace.
From the UFI group, a sincere wish for peace, hope and cooperation between nations for the future. 